Established in 1993, Dragon has grown to become a leading eyewear brand in the youth/lifestyle market manufacturing premium sunglasses, snow goggles, and mx goggles.
Will Howard, the founder of Dragon, aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses. Dragon gradually extended its reach, developing innovative, diversified products in all eyewear categories. With an emphasis on creating functional, high-quality merchandise that appealed to the youth market and pushed the status quo.
Dragon Eyewear designs are as distinctive and stylish as the individuals wearing them. This world-renowned sunglass company has produced some of the most sought after innovative sunglass designs. Offering consumers an exclusive combination of protection, safety and style, Dragon designs are unlike any other designs on today's market. Dragon Eyewear recognizes the importance of UVA and UVB protection for your eyes with Dragon designs offering the option of both polarized lenses and Rx adaptability lenses giving its wearer ultimate protection on the sunniest of days.
Dragon's sunglass line features numerous wide-rimmed designs and a variety of wraparound sunglass styles. Dragon designs are lightweight, durable and strong, made to withstand the test of time. Every pair is designed with the highest standard of metals to ensure longevity and quality. Available in a multitude of colours, shapes and sizes, Dragonsunglasses are extremely effective in all temperatures. The technology used in Dragon's 'variable configuration geometry' eliminates distortion and promotes clarity in extreme weather conditions.
Dragon sunglasses are geared towards athletes more than celebrities. Although there have been a few celebrities spotted wearing these designer frames, they are significantly more popular among athletes and extreme sports enthusiasts. The technological design of these frames makes Dragon a top choice for many of today's exceptional athletes.
Dragonset out to be the leading eyewear and accessories brand in the youth/ lifestyle market. That mission still holds true today and is the driving force behind the company’s success and heritage.