Dedicated to the strong, the obscure and the beautiful.
Sass & Bide is one of Australia’s most respected and loved fashion labels, recognised globally for modern, distinct designs across apparel and accessories.
Sass & Bide is the namesake label of Sarah-Jane Clarke (Sass) and Heidi Middleton (Bide). These best friends broke the rules, followed their hearts and today enjoy international success.
The sense of free spirited confidence and contradiction that defines their personal sense of style, provided the inspiration for the initial denim collection in1999. Within two years the collection expanded into seasonal ready to wear, evolving from underground phenomena in Australia to the runways of New York and London fashion week, which gained the pair international recognition. Sass & Bide is currently stocked in over 20 countries.
The inaugural eyewear collection, entitled the king of plenty, embodies the sense of free-spirited confidence and contradiction that defines the personal style of the labels founders, Sarah-Jane Clarke & Heidi Middleton. The collection incorporates all that is synonymous with the brand, from strong modern silhouettes to eastern tribal influences with a focus on distinctive hardware, signature colours and contradictions in design, the collection epitomises modern luxury. Each frame is adorned with a small Sass & Bide star on the left tip, a reference to the tattoo the girls share, symbolising their friendship.
Bold, modern luxury; fearless, distinct and eclectic, confident, free spirited, creative, passionate and contradictory – this is what Sass & Bide eyewear embodies.