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Timeless Icons, Visionary Edge: Ray-Ban x A$AP Rocky
A$AP Rocky has collaborated with Ray-Ban to inflate one of their most iconic silhouettes. The Wayfarer Puffer collection fuses sculptural design, audacious hues, and Harlem-inspired style, intended for fans of trailblazing fashion, music, and craftsmanship.
New York’s Grammy-nominated rap artist, A$AP Rocky has been making waves in the fashion space for some time. One of his most memorable fashion moments to date was the Balenciaga inflatable puffer vest, controversially dubbed “life-vest”, in 2017. Fast-forward 8 years of boundary-pushing style, the “Fashion Killa” rapper transferred that headline-making moment into an unprecedented collaboration with one of eyewear’s most iconic brands, Ray-Ban.
Named as Ray-Ban’s first ever creative director in February 2025, Rocky has taken the timeless and best-selling Ray-Ban RB2140 and inflated it, quite literally, with the Ray-Ban x A$AP Rocky Wayfarer Puffer collection. The Original Wayfarer’s classic shape has been elevated with sculptural, pillow-like edges that feel both playful and architectural, a true meeting point between Ray-Ban heritage and Rocky’s boundary-pushing vision.
Born at the Met.
Initially unveiled at the 2025 Met Gala, under the theme of “Superfine: Tailoring Black Style”, the event’s co-chair stepped on to the carpet in a one-off luxury edition of the Puffer style, featuring diamond-set rivets and 18k gold detailing. Paired with a Harlem-inspired custom outfit, designed by his creative agency AWGE, who debuted their first full runway collection at Paris Fashion week in June 2024.
Rooted in Harlem.
In-keeping with Rocky’s creative roots, the campaign for the collection was shot on the streets of his home town, Harlem, featuring street-cast locals and artists that inspire him. Featuring all 7 head-turning colourways of the Wayfarer Puffer, the shots feature everyday stops for Harlem locals, including the neighbourhood’s streets, buildings and identifiable architectural elements such as brownstone. A$AP’s creative direction transformed what could have been just eyewear into a piece of cultural storytelling with grit, purpose and an infectious passion.
Designed for the world.
The Wayfarer Puffer is undoubtedly a heard-turning silhouette, available in an equally-bold spectrum of colours from an essential black variation through to hot pink, vibrant yellow, green, blue, red, and white. The thick, puffed temples amplify the electric hues, affirming the collection’s audacious style created for risk-takers and fashion pioneers alike.
The norm-bending design does not come at the cost of wearability. Aside from the obvious point that the frame is a twist on one of the most universally loved and flattering styles in the history of eyewear, Ray-Ban’s Original Wayfarer, the inclusion of a sleek black colourway ensures that there is a place for the more reserved fashion-lover to join in on the revolutionary hype. Whether you’re pairing it with an oversized blazer for a nod to street tailoring, or letting it punctuate an all-black ensemble, the Wayfarer Puffer delivers instant impact whichever way you chose.
Ultimately, this collection is a culturally relevant love letter to audacity, embraced by fans of timeless craftsmanship, trailblazing fashion and music of the modern generation. We are excited to see what is next from this collaboration.
