Eyewear Trend Report

1 Loud Logos

Set your sights on designer eyewear splashed with statement branding. These are the boldly embossed temples and frame fronts with branded names and symbols intended for you to see loud and clear. With luxury brands like Miu Miu and Prada taking the lead on this trend, expect to see more in-your-face frames that don't hold back on the fine details.

MIU MIU 11WS

Black/Dark Grey

PRADA PR13ZS

Tortoise/Dark Brown

VERSACE VE4426BU

Black/Dark Grey

BURBERRY DAISY BE4344F

Light Brown/Brown Gradient Polarised

2 Green Theme

With Bottega Veneta's signature Kelly Green as the poster girl for the trend-setting green theme, many are following suit with cool-toned frames and lenses. The ultimate pop of colour to any look, green sits perfectly on the spectrum between a must-have neutral and a brightly coloured shade. Green sunglasses are the wardrobe staple you didn't know you needed.

BOTTEGA VENETA BV1144S

Green/Green

MIU MIU 09WS

Green/Dark Grey

ISABEL MARANT IM 0105/G/S

Green/Green

MOSCHINO MOS119/S

Green/Green Gradient

3 Wardrobe Heroes

Going back to basics, our buyers are reaching for classic styles from legacy brands like Ray-Ban and Oliver Peoples. With the white tee and blue jean combo as their perfect match, these shades are capsule pieces everyone should own. We've seen a growing trend in the fashion world of the most influential opting to downgrade their designer shades in favour of the timeless Wayfarer and inconspicuous black shades that effortlessly compliment an outfit rather than drawing attention away from it.

RAY-BAN ORIGINAL WAYFARER

Black/Green Glass

SAINT LAURENT SL 316 BETTY

Black/Grey

RAY-BAN RB3671CH

Black on Black/Dark Grey Polarised Glass

PRADA PR29YS

Black/Dark Grey

4 Minimalistic Icons

If you know, you know. With minimalist branding, if any, these are the eyewear labels with a Scandinavian cool about them. Our buyers predict we will see a demand for exclusively elusive brands like Garrett Leight, Ahlem and Barton Perreira in favour of big names in the eyewear industry. Keep these brands on your radar and you won't be late to the party.

BARTON PERREIRA NORWELL

Absinthe/Espresso

OLIVER PEOPLES CARY GRANT

Grant Tort/G15 Polarised

PERSOL PO3272S

Black/Dark Grey Polarised Glass

GARRETT LEIGHT MAYAN

Prosecco/Semi-flat Halo Mirror

5 Barely-There Frames

Sleek, chic, and perenially cool, slim-line sunglasses are the accessory to reach for. Well-acquainted with trend forecasts, petite frames prove time and time again that they are more than just a fad. Instead, little black sunglasses have made their mark in the fashion world, continuing to make guest appearances on the runway and faces of the most fashionable. Teeny tiny shades are here to stay.