Shades of Genius
Australia's AM Eyewear sunglasses are more than just a style accessory but rather an indispensable part of daily life. AM have become innovative players in the modern frame game with their fresh and directional designs.
Simon Ponnusamy, founder and designer of AM Eyewear, noticed a gap in the sunnies market for stylish shades that complied with Australian standards back when he was 16 and kicking around in his vintage finds. Years later he started learning about the optical market and developed a product he thought would appeal to the style savvy youth crowd. It worked. Since releasing its first collection in 2003, AM has established itself as a facial phenomenon attracting large scale interest from every Tom, Dick and Harry.
Each new collection is reflective of Ponnusamy’s many sources of inspiration. From his fast-paced life traveling and mingling with some of the world’s biggest rock stars to his mother’s collection of vintage sunglasses and photos from her days in the fashion industry. AM sunglasses feature styles from the early 50s to the late 70s. Large, oversized sunglasses are popular in the AM Eyewear line as well as vintage styles with hand painted detailing. AM Eyewear’s retro sunglass styles reinvent the hype these sunglasses would have received when they were first released. Intense designs define AM style.
The evolution of each AM sunglass frame continues well beyond the workshop. Once out of the box the Italian acetate frames mould to the wearers face - much in the same way as a bespoke pair of leather boots. These sunglasses are guaranteed to function at 45,000 times their optimum strength. Plus they’re highly scratch resistant with the nylon lenses developed specifically for military helmets and fighter jet shields. So now, not only can you win the battle but you’ll look mighty fine on the sideline too.
From its inception thirteen years ago AM Eyewear has evolved from a cheeky young upstart into a cult brand respected around the globe. AM Eyewear has grown its reputation both in Australia and internationally through its commitment to cutting edge designs crafted from the highest quality materials. Grown from a fanatical love of old-school frames and a gap in the Australian eyewear market, the brand is now stocked in over 300 boutiques, spanning more than 30 countries.
Attitude. Commitment. Quality.
Be Kind to Others - AM Eyewear